Super Bowl LV is under a week away, and speculation surrounding the big game's advertisements is ramping up as well. Fans can expect at least a few intriguing movie trailers to air during the event, although not as many as previous years would suggest, thanks to the COVID-19 pandemic shifting things around.
This year's Super Bowl pits the Kansas City Chiefs against the Tampa Bay Buccaneers. While the Chiefs look to defend their Super Bowl title from just a year ago, the team is likely the only thing that this year's Super Bowl has in common with previous iterations. Whereas the city hosting the Super Bowl tends to be transformed into a week-long festival, downtown Tampa Bay looks largely the same this year. The extensive media coverage is all being held virtually, and players are arriving at Raymond James Stadium just a few days prior to the game. Of course, all these changes are a result of the pandemic, which may also have a surprising impact on the sorts of trailers and other ads that debut during the Super Bowl LV broadcast.
Movie trailers tend to be some of the most anticipated ads each year at the Super Bowl. After all, the trailers for Black Widow and A Quiet Place Part II both ranked among the best Super Bowl ads in 2020. However, the COVID-19 pandemic ultimately stalled the release of several high-profile films in 2020, so this year's Super Bowl may not feature as much new content. The vast majority of 2020 releases were delayed well into 2021, and even the Super Bowl may be too early to promote and build momentum for a film like No Time to Die, which has been delayed once again, even if this most recent delay might actually be a blessing for Agent 007. Advertising during the Super Bowl will always be at a premium, so studios are likely hesitant to fork out large sums of money just to promote films whose status remains up in the air. Of course, fans can still expect at least a few exciting trailers to air this Sunday.
Venom: Let There Be Carnage is one of a select few films to have its trailer confirmed for Super Bowl LV. The sequel to 2018's Venom is directed by Andy Serkis, who was brought in to replace the first film's director, Ruben Fleischer. Serkis brings his extensive motion-capture experience to the film, which will come in handy as the popular Marvel villain, Carnage, will be introduced in Venom 2. This first trailer may not provide an immediate glimpse of Carnage, but it will surely build anticipation for the character's big-screen debut on June 25th.
While many studios have backed down from promoting their 2021 slates at Super Bowl LV, Amazon seems committed to having a presence on Sunday. With that in mind, Amazon could promote any one of the films coming to Amazon Prime this year. Of course, the streamer's biggest release is Coming 2 America, the long-anticipated sequel to the 1988 film. The Eddie Murphy vehicle is expected to get a new trailer this week, and it is becoming increasingly likely that the trailer will air during Super Bowl LV as well in advance of its March 5th release date.
M. Night Shyamalan has taken to Twitter in recent weeks to generate anticipation for his latest thriller, Old. Shyamalan's most recent tweet offered the first glimpse at footage from the film with the caption "5..." Of course, that tweet came Tuesday, five days before Super Bowl LV. It seems Old's premiere trailer will arrive on Sunday, offering fans of the director plenty to speculate about as the film's July 23rd release date grows closer.
The first of sixteen Warner Bros. film to stream on HBO Max arrived on January 29th in John Lee Hancock's The Little Things, which left viewers with several lingering questions. Despite the film's lukewarm reception, there remains plenty of excitement for the rest of Warner Bros.' 2021 slate, which includes long-anticipated films like Dune, Godzilla vs. Kong, and the recently renamed The Matrix: Resurrections. HBO Max recently released a sizzle reel which included footage from all sixteen of its films (with the exception of The Matrix: Resurrections) but that likely won't stop the streamer from offering another glimpse into its 2021 slate on Sunday. There's no telling which films HBO's Super Bowl spots could focus on, although the Golden Globe-nominated Judas and the Black Messiah is a decent bet, as it arrives on February 12th, just five days after Super Bowl LV.
Don't be surprised if the streamer unveils another sizzle reel of sorts, drawing attention to the entirety of HBO Max's 2021 movie & TV releases, as opposed to any one individual release. On the other hand, it wouldn't be a surprise to see a repeat of the new Godzilla vs. Kong trailer, or new trailers for big tentpoles like Dune, The Suicide Squad, Mortal Kombat, Space Jam: A New Legacy, and others. There's room to explore, and it's entirely possible that Warner Bros. will go big in order to draw the Super Bowl's giant audience's attention to certain marquee movies the studio is banking on carrying them through the rest of the year after a brutal 2020 and a rough start to 2021 for studios. With competing studios expected to largely sit out on Super Bowl LV, Warner Bros. has the opportunity to build some major momentum as 2021 steamrolls ahead.
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February 05, 2021 at 05:00AM
