Influencers will soon be spruiking renewable energy companies and deep-tech firms rather than beauty products and sneakers, under a new plan from CSIRO-founded investment fund Main Sequence to connect celebrities across the entertainment, music, sport and culinary fields with world-changing Australian start-ups.
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Influencers will soon be spruiking renewable energy companies and deep-tech firms rather than beauty products and sneakers, under a new plan from CSIRO-founded investment fund Main Sequence to connect celebrities across the entertainment, music, sport and culinary fields with world-changing Australian start-ups.